Wednesday, December 25, 2019

How The Brain Works Essay - 1307 Words

Current research shows that mental events cause physical events, and scientists believe examining single nerves is the key to understanding how the brain works as a complete unit. Understanding the brain at the nerve cell level will allow scientists to understand how human consciousness works (Blakeslee, 1992). Furthermore, the brains thalamus is identified as the possible sensory connector because it fires 40 impulses per second that sweep through the entire brain (Blakeslee, 1995a). These findings are a serious implication to Dualism because it states the mind is not physical. If the mind is not physical, it cannot affect the physical body, so the Dualist theory of two-sided interactions between the body and mind are false. The†¦show more content†¦Linking the mind to the brain would invalidate Searles (1980) explanation that artificial intelligence is impossible because the brain is irrelevant when the mind is concerned. In other words, programs require machines to run, b ut the mind is independent of the brain. Recent findings suggest that the brain is directly linked to the mind, so even creating AI machines will be possible in the future because the mind is obviously linked to the body through the brain and the nervous system. Although new theories on human consciousness will obviously assist AI engineers, those theories will question the reliability of Dualism because they suggest that mind is a material substance that takes a certain space and creates certain manifestations in the body. In reality, it is possible that the mind is a material substance. For example, the human eye cannot observe atoms, but they are physical substances, so there is no reason to define mind as an immaterial substance based on the fact that it cannot be perceived. Even though the mind is invisible to the human senses, it is possible to observe the mind. Armstrongs (1980) proposal is that the consciousness is the observer of the current state of mind. While the human m ind is automatically aware of its perceptions in the brain, a persons consciousness is aware of the minds awareness of those perceptions (Armstrong, 1980). However, Armstrongs theory has two implications for Dualism. While Dualism defines mind as aShow MoreRelatedHow The Brain Works Or How It Is Connected?1347 Words   |  6 Pagesyou ever wondered how the brain works or how it is connected? Outside the brain may just appear to be a handful of pink and gray muscle, however, as you enter the human brain, it unveils an extremely complex circuit, connecting you with the rest of your body, the brain contains almost 100,00 miles of blood vessels and billions of cells. The brain is a library of information, remembering information and processing it as quick as 11 million bits per second (The Human Brain). The brain is a very copiousRead MoreHow Does the Brain Work?1754 Words   |  7 Pagesfrom Cancer research to help Neurologists find new cures or new treatments to Neurological disorde rs that affect the lives of many people in America. The brain is a very complex organ that researchers are still trying to fathom. â€Å" †¦ I DO know that scientists are working to understand HOW the brain works and are trying to figure out exactly how it is hard-wired, so they can then explain WHY we have certain reactions, develop diseases, etc.† said Ms. Buchanan. The main parts are the Frontal lobe, CentralRead MoreHow Does the Brain Work? Essay2919 Words   |  12 PagesHow do we learn? What makes us smart and how do we remember what we have learned, what can I do to motivate myself and others, what makes us do the things we do? These are all questions that a student teacher needs to have answered in order to be able to teach effectively. Following are some explanations that have guided my understanding of how I have learned and how I can become more effective in my teaching practice. The brain is a good place to start when we talk aboutRead MoreHow the Human Brain Works The human brain is one of the most amazing organs in a body and at the600 Words   |  3 PagesHow the Human Brain Works The human brain is one of the most amazing organs in a body and at the same time the most mysterious. It is the control center of the body and it’s important to understand the complexity of the human brain. Although your brain functions as a whole, it consists of three main parts, The Central Core, the Limbic System, and the Cerebral Cortex. Then those parts break into even smaller parts. The brain is just like the computer, it depends on certain parts to work correctlyRead MoreCompare and Contrast How Cocaine, Ecstasy, Heroin and Cannabis Work in the Brain1243 Words   |  5 PagesCompare and Contrast how Cocaine, Ecstasy, Heroin and Cannabis Work in the Brain Drugs of abuse, such as cocaine, ecstasy, heroin and cannabis, are of natural or synthetic origin, which can alter the emotional state, perception, body functioning and behaviour of an individual. Drugs are known to work in the brain by activating certain brain circuits via different mechanisms, and stimulate or inhibit different neurons in the pathway. However, due to the effects of each drug being different, aRead MoreHow Bipolar Disorder Affects The Way A Person s Brain Works Essay1614 Words   |  7 PagesOur Invisible Youth Bipolar disorders are one of several different medical conditions called depressive disorders which influence the way a person s brain works. In the United States alone this is a widespread phenomena and it is estimated that more than 17.4 million people have some type of a depressive disorder each year. This disorder has been arranged into four types of classifications: Bipolar I, Bipolar II, Cyclothymic Disorder, and Bipolar Disorder Not Otherwise Specified. The classificationsRead MoreAm I Dreaming: How Our Brains Really Work Essay2568 Words   |  11 PagesJennifer’s locker. She was standing there by herself with nothing but a smile on her face and books in her hand. We both walked up to her and gave her a hug that confused the crap out of her. Then next thing I knew Rebekah began to say, â€Å"are you okay?† and â€Å"how did it happen?† which confused her even more. It was my turn to chime in and that’s when I said, â€Å"I’m sorry about yo u and Cameron. He’s a jerk for breaking up with you.† She didnt say anything just looked at us like we were crazy†¦ which we kind ofRead MoreRaising Bilingual Children : How Do Bilingual Baby s Brains Work And What Are Parents?1585 Words   |  7 Pagesproblems such as hunger, thirst, or sleep. However, when they grow up they start to speak. Especially families who live far from their home country are nervous about their children’s future. They wonder about their bilingual infants: how do bilingual baby’s brains work and what are parents’ responsibilities for them? Parents are also looking for answers to questions such as: Are they aware of hearing two different languages? What are the common problems when they start school? Should they start daycareRead MoreBrain Mapping1308 Words   |  6 PagesBrain Mapping Kaitlin Pollock Brain Mapping The brain controls thinking, moving, or any actions that are taken by a single person. Actually figuring out how the brain works is a very interesting topic. One way they do this is by using brain mapping. Brain mapping is the study of the brain using imaging, and they use these imaging machines to make a map of the neurons and synapses in our brain to figure out why people are the way they are. The history of brain mapping is important to understandingRead MoreThe Secret Lives of The Brain1377 Words   |  6 Pages PART I. Incognito: The Secret Lives of The Brain, was very straight forward and extremely intriguing. As David Eagleman, a neuroscientist, elaborates on the American criminal justice system, he brings out important factors that I believe everyone should be focusing on in this country. He states that our actions are not only made up by our unconscious mind, but the way we perceive things is controlled by our unconscious ability to even realize we are controlling it. The conscious mind not only

Tuesday, December 17, 2019

Developing an Analytical Approach to Industrial Relations...

Using theoretical frameworks outlined in the lecture given in week 3, explain to Ms CCCCC the different ways in which the employment relationship can be conceptualised Dear Ms CCCCC, firstly we want to define what industrial relations is. An industrial relations is a policy that approaches the employees, and acts as a reference for the management, where the actions that underlies the industrial relations is set by a formal authority in the organisation (Brewster, Gill, Richbell, 1981). The legislation of industrial relations, Fair Work Act 2009 is important, as it has a goal to create fairness with obligations and rights between an employer and employee. Any changes or development in the legislation will have obvious impact on the†¦show more content†¦Each has their own objectives and leaders, with their own legal loyalties. There are two important and major groups within pluralism, trade union and the management. The trade union are handling in the best interest of the employees, and is therefore fundamental. Thereby, we have Radical or Marxist, where the industrial relations are looked at as a society of capitalism. The management has their own interest compared to the employees, and therefore conflict between an employer and employee is inevitable. They are also against HRM, as they look at it as manipulative of the workers. Trade unions is a reaction and exploitation to the management, and working towards a radical change in the society. Therefore Ms CCCC it is important to accept and respect that the employment relationship is interdependent, a psychological contract Rousseau (1990), which means that the contract is mutual, and there has to be cooperation on both of the sides. I would say, to acctually conceptualise the employment relationship, I would recommend to take actions and decisions that can create trust between your relationship. There will be positive impact when there are higher level of trust in an organisation, and increases loyalty. I would also say that employer branding and segmentation is important, where it can make the work for the employer more personalised, and the effort to understand, negotiate and acctually do the work more efficiently increases.Show MoreRelatedHuman Relations Movement1552 Words   |  7 Pagesassignment is the human relations movement and how it eradicated the influence of the classical and scientific management in the industry today. This approach raises some important qu estions about what are the keys function of the classical-scientific management theory, and the contrast of the worker in the classical-scientific and behavioral management. Some additional points need to be considered such as the Hawthorne studies and also the most important aspect covered is the Industrial Revolution thatRead MoreCase Study Solving3562 Words   |  15 PagesCase Study Method in Management Management education is mainly aimed at developing managerial skills in students. Amongst the various methods adopted in teaching management and management functions, the case study method developed in 1910 in U.S.A. and is now being propagated during the last decade or so, providing opportunities to both the teacher and the taught to promote managerial I understanding and competence, since it helps in contemplation and discussion of an actual situation. It is aRead MoreImpact Of Technology On Development Of Society1723 Words   |  7 Pages1. How has technology impacted development, both negatively and positively? One of the most interesting factors of social transformations in the modern post- industrial society is the widespread influence of modern information technologies on society. There is no precise opinion about positive or negative effects of technologies on the development of society. It mostly depends on the people, who use them, and what purposes they pursue. Information technologies have radically changed the workRead MoreThe Main Goals Of Organisations World Wide Essay1500 Words   |  6 PagesClassical Perspective The industrial revolution, which emerged between the 18th and 19th century, brought about new technology allowing for mass production (Hudson, 1992). These technologies brought new problems and so managers had to respond quickly. The response was the emergence of the classical perspective (Samson, Catley, Cathro, Daft, 2012). The classical perspective is a theory which focuses on improving productivity through a scientific and rational approach (Samson et al., 2012). ThisRead MoreHris Project1406 Words   |  6 Pages(HRISs) and their strategic and operational use in a health care organization. Certain topics include: • Role and functions of a HRIS for human resources management • Relationship of a HRIS to other information systems • Process of planning, developing, and implementing a HRIS • Implications of effective HRIS utilization for health services managers Managing human resources effectively requires information from several sources. Computer technology enables hospitals and other health care organizatoinRead MoreInternational Management Study3118 Words   |  13 Pagesindustry-related uncertainties and some firm-specific uncertainties. -Endogenous- Uncertainties that arise from within the firm, and include managerial perceptions, attitudes and organizational perspectives. -Top two exogenous risks facing business leaders and policy makers for 2012 and the next decade would be severe income disparity (The unequal distribution of household or individual income across the various participants in the economy) and chronic fiscal imbalances (situation where all of the future debtRead MoreSustainability, Equity And Biodiversity1455 Words   |  6 Pagesresponsible and showing respect for the environment. Children are helped to develop curiosity, cooperation, and problem solving skills, and to â€Å"interact in relation to others with care, empathy and respect† (DEEWR, 2009). These are the building blocks of eco-literacy and will lead to changes in behaviours. At this early age the child is developing his world-view, and through sustainable education he can be offered a view that holds sustainable practices and equality in the highest regard. EducationalRead MoreHuman Resource Department : Human Resources Essay1751 Words   |  8 Pagesand industrial relations, that is, the balancing of organizational practices with requirements arising from collective bargaining and from governmental laws (Klerck, 2009). According to Buettner (2015), activities of the human resource department includes job design and analysis, workforce planning, recruitment and selection, training and development, performance management, compensation (remuneration), and legal issues. Human resource department started as a result of the human relations movementRead MoreHewden SWOT Analysis1545 Words   |  7 Pagesmarket leader in the construction rental industry based in the U.K. Today the company is employing 1,400 professionals and focuses on delivering outstanding solutions across a wide range of industry sectors such as construction, infrastructure, industrial and environmental. In 2010, Hewden was acquired by Sun Capital Partners Inc., a U.S. based investment firm. This case study is an attempt to analyse the internal (strengths and weaknesses) and external (opportunities and threats) factors affectingRead MoreTheoretical Orientation And Framework. Employer-Employee5229 Words   |  21 Pages(1997) sees the role of the state in capitalist societies as contentious and that there is no agreement on the most powerful actor in industrial relations. Liu (1997) asked whether state agencies are embedded within class and economic processes or autonomous from society. Different theoretical viewpoints can be identified on the role of the state in industrial relations. These include liberal, functional, structural, social democracy, pluralism, corporatism, statism and structural neo-Marxism. Liberal

Sunday, December 8, 2019

Lying Essay Example For Students

Lying Essay Is it ever OK to lie? Is a lie ever morally required? If the answer toeither of these questions is yes, then what are we to make of the ninthBiblical commandment, Thou shalt not bear false witness, or the rule weoften hear from parents and teachers, Honesty is the best policy?In this paper, well look at the ethics of lying through the lenses of twoof the most influential ethical theories in the history of philosophy. Thefirst is centered on the idea that the moral worth of an action depends onits results. It is called utilitarianism, and later we will look at aclassic version of utilitarianism defended by John Stuart Mill. This theorysays that, of the possible actions open to you, you should choose the onethat will do the greatest good for the greatest number, that is, the onethat will maximize happiness. The other theory is that morality is based onrights and duties. It is known as deontology. This theory says that we arerequired to perform certain moral duties regardless of the con sequences. Truthfulness is a virtue; there is no denying it. We admire the firstAmerican president, George Washington, because, as the story goes, whenasked by his father whether he had cut down the cherry tree on the familysproperty, he responded, I cannot tell a lie. I cut down the cherry tree.Things are not always so clear-cut, though, as the following examplesillustrate: 1. You have a date for a formal dance. You dress up in your finestclothes and greet him when he arrives at your door. He asks, How do Ilook? The truth is that he looks foolish. His suit does not fit right-the sleeves are too short, and the pants are too long. Furthermore,his hair is totally overdone. What do you tell him? If you were in hisposition, would you want to know the truth? 2. Your favorite great aunt, Veronica, a widow, has a beloved dog namedFifi. Today Fifi was hit by a car and killed. Aunt Veronica, long illwith cancer, is in the hospital and the doctors say she will notsurvive the night. You know this will be your last visit with her, andshe asks how Fifi is. Do you tell her the truth? If you were in herplace, would you want to know?Although it may not be clear what to do in these situations, many think itis clear that the decision should be based not on some abstract rule, buton careful consideration of the consequences of the proposed actions. Totake action without considering what will happen seems heartless andinhumane. So, these two examples make a powerful case in favor of the firstresults theory of morality, and also in favor of lying in certain specialcircumstances. John Stuart Mill is known as the father of this theory of morality. Youcan find the right thing to do in each of the above situations bydetermining exactly who will be affected by your choice (includingyourself) and calculating which choice will make everyone happy. (Mill, J. S. 2002) Mill wanted his theory to be a practical guide to decision makingthat accurately reflects the way good people instinctively act. Nevertheless, there are a few problems with Mills view. First of all, Millsaid that the right action is the action that produces the greatesthappiness. But, how should we define happiness? Is it wealth, health, fame,glory, or something else? Happiness seems like a very vague concept onwhich to base a theory. And, Mills theory seems overly demanding. Many ofyour moral decisions affect people about whom you know nothing. How willyou take them into account? And, how far down the road do you have to look?Most of us have trouble calculating the consequences of our actions fornext weekend, never mind next year. Third, and most importantly, it isdifficult for Mills theory to accommodate basic human rights, as thefollowing thought experiment illustrates. .u9188e00f1f7d3de755655a927832f448 , .u9188e00f1f7d3de755655a927832f448 .postImageUrl , .u9188e00f1f7d3de755655a927832f448 .centered-text-area { min-height: 80px; position: relative; } .u9188e00f1f7d3de755655a927832f448 , .u9188e00f1f7d3de755655a927832f448:hover , .u9188e00f1f7d3de755655a927832f448:visited , .u9188e00f1f7d3de755655a927832f448:active { border:0!important; } .u9188e00f1f7d3de755655a927832f448 .clearfix:after { content: ""; display: table; clear: both; } .u9188e00f1f7d3de755655a927832f448 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u9188e00f1f7d3de755655a927832f448:active , .u9188e00f1f7d3de755655a927832f448:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u9188e00f1f7d3de755655a927832f448 .centered-text-area { width: 100%; position: relative ; } .u9188e00f1f7d3de755655a927832f448 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u9188e00f1f7d3de755655a927832f448 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u9188e00f1f7d3de755655a927832f448 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u9188e00f1f7d3de755655a927832f448:hover .ctaButton { background-color: #34495E!important; } .u9188e00f1f7d3de755655a927832f448 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u9188e00f1f7d3de755655a927832f448 .u9188e00f1f7d3de755655a927832f448-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u9188e00f1f7d3de755655a927832f448:after { content: ""; display: block; clear: both; } READ: Pompeii catastrophe EssayImmanuel Kant (1724-1804) championed the second ethical theory, which saysthat there are some absolute moral rules. Kant argued in favor of thisrule theory on the grounds that obeying rules is required to show respectfor individual rights. He wanted everyone to obey commands such as Thoushalt not kill, Thou shalt not bear false witness, and Thou shaltprotect the innocent, without trying to calculate what will happen. ForKant, the only thing that matters is that you set your mind on doing yourduty; the results are not relevant. Because this theory does not attempt tomaximize happiness, it avoids the three problems with Mills theorydiscussed above. Despite its merits, Kants theory has a serious conceptual difficulty. Kantseemed to think that his absolute rules always clearly command one action. But, that just isnt true. Consider what is known as the Anne Frank caseDuring the Nazi occupation of your country, you are hiding a number ofJewish people behind a false wall in your attic. You know the Nazi secretpolice are trying to round up these people to murder them. A Nazi officerknocks at your door and asks if you are hiding any Jews in the attic. Whatshould you say?According to Kants theory, you have a duty to tell the truth to theofficer, but you also have a duty not to cause the death of innocentpeople. So, this is a case in which our apparent duties conflict. Yet, Kant addressed cases like this. Allowing someone to be killed is notthe same as causing their death. (Kant, I. 1956) According to his theory,if the Nazis come to your door, and there are Jews in your attic, you musttell the truth, because once you leave the attic, you have no idea whetherthe Jews stayed there or instead ran out the back door to the alley. Suppose they ran out the back door to the alley. You decide you want tosave them by lying, but you think they are still in the attic. So, you tellthe Nazis to go look in the alley. By lying you have accidentally becomethe cause of their death; your intention to save their lives has backfired. In other words, you cannot determine what is right or wrong by trying tocalculate results. Telling the truth is the only way of preserving yourmoral integrity in this situation. This solution is clever, but somewhat paradoxical. The paradox is simplythat, for all his talk of ignoring consequences in moral decision making,in his theory Kant has to resort to possible consequences in order tomotivate his claim that we should tell the truth to the killers. Do youthink there is a solution to this paradox?It seems obvious from the cases weve considered in this paper that bothmoral theories form important parts of our ordinary, day-to-day moralreasoning. Yet, these theories were developed in opposition to one another. Do you think there is a way to combine them? ReferencesFrank, A. (1998). Anne Frank: The diary of a young girl. New York:Scholastic. (Original work published 1947)Kant, I. (1956). Groundwork for the metaphysic of morals (H. J. Paton,Trans.). New York: Harper and Row. (Original work published 1785)Mill, J. S. (2002). Utilitarianism. Indianapolis, IN: Hackett. (Originalwork published 1863)

Sunday, December 1, 2019

Swot Cheesecake Factory Essay Example

Swot: Cheesecake Factory Essay The Cheesecake factory founded in 1972 by Evelyn and Oscar Overton has been one of the most famous family eatery in America. Just the name along sets it apart as an iconic and delectable place, you can tell that cheese cakes are just one of many of the restaurants specialties that it has to offer. Back in Detroit within the 1940s Evelyn created her own original recipe for cheese cake where Evelyn and Oscar open there own cheese cake shop together. That’s until Evelyn gave birth to their kids David and Renee where they closed up shop to focus on their family. Though never giving up on her passion of baking Evelyn supplied the local restaurants with her original take on cheesecake which was in high demand. Into the couples 50s they moved to los angels and with their last savings opened up a restaurant and dubbed it the cheese cake factory. The years werent favorable and hard but they persevered, and in 1975 that led to expansions and opening of newer locations left and right, Evelyn’s recipes of cheese cakes grew to over 20 varieties and other desserts. The company grew so much that Oscar had to hire truck drivers to accommodate the out of state customers. We will write a custom essay sample on Swot: Cheesecake Factory specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Swot: Cheesecake Factory specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Swot: Cheesecake Factory specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Than in 1978 David Overton (son of Oscar and Evelyn) open up the first cheese cake factory restaurant in Beverly hills with little knowledge but a strive and intuition of making a great restaurant expertise perfect with generous portions and unlimited inventive menu selection the cheese cake factory was a success and within 30years later and over 100+ restaurants the cheese cake factory grew to the momentum house hold name it is today; Growing from a small kitchen in Oscar and Evelyn’s basement to stand as a place that is a must to dine in didn’t come without its trials and tribulations. Though without much sorrow and having Evelyn’s famous cheesecake grew in clientele that stretch from Detroit throughout California spear heading the restaurant, and with David Overton taking the intuitive to help his family dream into house hold name. As it stood the test of time with many highs and lows the cheese cake factory is a well known establishment in the states, as place with great food at excitable prices but still must all ways strive to meet the growing public needs and beat out the competition. To ensure the business is at an up keep companies utilize SWOT; SWOT refers to strengths, weaknesses, opportunities and threats. SWOT is a process where the management or financial team identifies the internal and external factors that will affect the company’s future performance. The company’s strengths and weaknesses are the internal factors. Opportunities and threats deal with factors external to the company-environmental factors. SWOT is done as part of the overall corporation planning process in which financial and operational goals are set for the upcoming years and strategies are created to accomplish these goals. My beliefs on the cheese cake factory SWOT analyst would be the following. The cheese cake factory strengthens as of today are that the brand stands strong at 164 strong in over 36 states, 13 being fine dining restaurant as grand luxe cafe two full scale bakeries and 1 Pan Asian restaurant named rock sugar. An American style restaurant with a humble beginning of making cheesecakes from an oven in their basement selling them to local restaurants to being a household family name, Prides themselves on their world famous cheese cakes that has help make it the ninth largest restaurant company in the United States measured by market capitalization. The restaurant established the future chains pattern of offering an eclectic menu, big portions, and signature dessert dishes. The cheesecake factory continues to set mile stones for itself and distances from its competitors. As a leader for how franchise restaurants should be monopolize, strength in numbers backed with history and wholesome food, iconic name and signature dish. With any giants strengths there’s always there weaknesses. Though the cheese cake factory has accomplish a lot in their time though the multitude of stores lack their own look it’s the same ball and chain aside from their grand luxe restaurants modeled after Italian, French, and Austrian styles. The Cafe offers, in addition to American and European-style food, Thai, Malaysian, Caribbean cuisine, and others. With that being said if there isn’t change in the stores the menu though has grown with the times well over 200+ options to choose from isn’t user friendly and can have a longer wait time getting the guest in and out in a timely matter. speaking more on the menu is the overall weakness that have been criticize by Robert Bishop Oct 26, 2010 in men’s health magazine That the average sandwich at the restaurant contains 1,400 calories and their heavy promotion of large servings of high calorie and high fat foods, and a corresponding lack of healthy menu options. For these reasons, the chain was dubbed the worst family restaurant in America . Also a recent study shows that The United States Department of Agricultures Center for Nutrition Policy and Promotion states in its dietary guidelines that a typical adult should consume about 2,000 calories and no more than 20 grams of saturated fat per day Cheesecake Factorys Bistro Shrimp Pasta dish had more calories than any other entree from a national chain restaurant at 3,120 calories, with 89 grams of saturated fat. The 2013 report from the Center for Science in the Public Interest also noted that The Cheesecake Factorys Crispy Chicken Costoletta has more calories (2,610) than a 12-piece bucket of fried chicken from KFC. Though the cheese cake factory is doing well for now their weakness of having such an unhealthy menu will bring about problems of health to the general public. From what I have gathered from Cheesecake factories SWOT analysis I can say that their strength is that the company is a wholesome American family corp. With over 160 restaurants under its belt has expanded into fine dining and is breaching culture cuisine boundaries in its expansions. As well the cheese cake factory is best known for their signature dishes the cheese cake an original recipe is still unmatched but always sought after. Their main weakness is that most items on the menu aren’t healthy one meal is taking in the total intake in calories for an adult for an entire day. Which more and of the public is getting wind of from the media. Once one company broadcast that they are adding a healthier menu than consumers will start looking more into what other restaurants offer health wise. Especially families which are mostly the big contributors in most family orientated restaurants. So I propose that with their name and surplus of restaurants they could practice cooking healthier items and substituting the materials they use in the meals with alterative products. By experimenting in the many restaurants to see if the consumers can see the difference in the meals taste, the restaurant would be under scrutiny into the transition before making it public. There’s nothing worse than a change, taking place that can result loss for the company. By doing so believe will give the cheesecake factory a leading edge.